The UK towns and cities most interested in weight loss medications – Bolton ranks top
- New data has revealed the UK areas most interested in weight loss medications according to search data, with Bolton taking the top spot.
- In second was Croydon, while Doncaster followed in third for areas most interested in the use of weight loss medications.
- The research looked at the Google search volume of weight loss medication-related terms, such as ‘best weight loss medication”, as well as weight loss medications, such as Wegovy and Saxenda.
Interest in weight loss medications has soared globally over the past couple of years, with almost half (45%) of adults living in the US expressing interest in prescription weight-loss drugs according to research by KFF.
This pattern has been emphasized by the recent Ozempic trend, in which many celebrities and social media influences have promoted use of the drug. This has led to a huge surge in interest – and Ozempic was found to be the most searched-for weight loss drug in every area across the UK.
Simple Online Pharmacy decided to investigate which UK areas would most likely be interested in newly available weight loss medication.
Using Google Keyword Planner, they looked at the average number of monthly searches for weight loss medication-related terms, such as ‘weight loss medication cost’ and ‘weight loss drugs’, alongside names of various weight loss medications, such as ‘Wegovy’, ‘Mounjaro’ and ‘Saxenda’.
The total number of searches were compared to local population sizes in UK towns and cities to find the areas most interested in the use of weight loss medications.
The area found to be the most interested in weight loss medications was Bolton, with 2,159 monthly searches per 100,000 people for weight loss drugs and related terms. Overall, Bolton had a monthly search volume of 3,051.
In second was Croydon, which generated an average of 1,706 monthly searches per 100,000 people. In total, Croydon had a monthly average of 2,958 for searches relating to weight loss medication.
Ranking third was Doncaster, which had a monthly average of 1,620 searches per 100,000 people. Doncaster’s total monthly average amounted to 1,840 searches.
Following in fourth was Wakefield, averaging 1,581 monthly searches per 100,000 people. On the whole, Wakefield had an average of 1,736 searchers per month.
Rounding up the top five was Manchester, which recorded 1,482 monthly searches per 100,000 people. This corresponded with 5,863 total monthly searches pertaining to weight loss medication.
Other locations that completed the top ten were Lincoln (1,473 searches per 100,000 people), Stockport (1,422 searches per 100,000 people), Salford (1,260 searches per 100,000 people), Huddersfield (1,231 searches per 100,000 people) and Peterborough (1,217 searches per 100,000 people).
Top 10 areas most interested in weight loss medications
| Rank | Location | Average Monthly Search Volume Per 100,000 residents |
| 1. | Bolton | 2,159 |
| 2. | Croydon | 1,706 |
| 3. | Doncaster | 1,620 |
| 4. | Wakefield | 1,581 |
| 5. | Manchester | 1,482 |
| 6. | Lincoln | 1,473 |
| 7. | Stockport | 1,422 |
| 8. | Salford | 1,260 |
| 9. | Huddersfield | 1,231 |
| 10. | Peterborough | 1,217 |
On the other end of the spectrum, Oxford was identified as the UK area least interested in the use of weight loss medication, with just 270 monthly searches per 100,000 people. In total, Oxford had an average of 438 searches per month.
Derby was another area found to have a lack of interest in weight loss medications, placing second to last with 278 monthly searches per 100,000 people. Overall, Derby had an average of 752 searches per month.
Just ahead was Cardiff, which recorded 290 monthly searches per 100,000 people. This corresponded with an average of 1,295 monthly searches.
Fourth from bottom was Nottingham, averaging 327 monthly searches per 100,000 people. Nottingham had an average of 1,058 searchers per month, overall.
Rounding off the bottom five was Kingston upon Hull, which generated an average of 381 monthly searches per 100,000 people. This equated to a monthly average of 1,197 searches relating to weight loss medication.
The UK areas least interested in weight loss medication also consisted of Stoke-on-Trent (418 searches per 100,000 people), Reading (426 searches per 100,000 people), Southend-on-Sea (438 searches per 100,000 people), Northampton (452 searches per 100,000 people) and Southampton (477 searches per 100,000 people).
Commenting on the findings, Addy Mohammed, CEO of Simple Online Pharmacy, said:
“The recent increase in weight loss searchers has undoubtedly led to a huge increase in interest for weight loss medications over the past year, with people moving to see if they are eligible for weight lo
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