Help Us Help You – Cervical Screening Campaign

Help Us Help You – Cervical Screening Campaign – Launched Monday 14th February 2022.

The Office for Health Improvement and Disparities (OHID), with the support of NHS England and NHS Improvement, launched a Help Us Help You – Cervical Screening Campaign, to highlight the benefits of cervical screening and remind people that that it can help stop cancer before it starts.

Partners in the NHS and local government are welcome to support the campaign from today using a suite of custom assets available from the Campaign Resource Centre to help us get these important messages to our target audiences. For more information, visit www.nhs.uk/cervicalscreening.

Running from 14 February – 14 March 2022, the campaign will include advertising on TV, video on demand, social media and paid search, along with national and regional PR activity. There will also be activity targeted to ethnic minority (Black and South Asian) and LGBTQ+ people with a cervix, as these groups can experience specific barriers to taking up screening.

Two women die every day from cervical cancer, yet it is one of the most preventable cancers. Around 2,700 women in England are diagnosed with cervical cancer each year and it is the second most common cancer amongst women under 35.

The campaign will raise awareness of the risks of cervical cancer and highlight the preventative benefits of screening. The overall aim of the campaign is to increase the number of those eligible attending their screening.

The key objectives of the campaign are to empower women and people with a cervix to attend their cervical screening. This will be done by communicating the importance and preventative purpose of screening and addressing the specific barriers to screening by providing reassurance, addressing misconceptions and increasing motivation to book and appointment when invited.